Partnership project Interior Automotive for Seniors at Strate Collège Paris with Faurecia.
Design is the properties of Faurecia.
Team Project with Véronique Laville and Alain Ung.
This project is based on a marketing study of the seniors on the German market.
Our concept is the interior automotive like transitional element between the home and the outside world.
21st century, we live in a time that changes too fast. We are lost by the turn taken by the history. Most of us go with the current without worrying about the consistency between them and their environments.This is why we feel it is important to consider further the transition, show that between the initial and final events or actions, the transition element has a place more than preponderant.
The choice of target seniors is very interesting for this reflection because if so far they have accepted the technological and sociological developments, the fact remains that they would like to see things less confusing and simpler.
These two worlds are contradictory, home universe in harmony with humans, receptacle of culture and memory. The second, the outside world, a world of contradiction, a scary and hostile universe. Between them the interior automotive who help the transition, the link who make things easier.
Our target is active, operating in an urban or rural areas. The city attracts them with the diversity of services and leisure, shopping and opera, sport but seeks to escape the noise and traffic jam, she likes to feel at home in a world of safety and comfortable, a place where she finds color (light therapy), smell (aromatherapy), and the atmospheres of the house. She loves shared here with his family and friends in a place who looks like a cocoon easy to use. A space, blending tradition and modernity, a versatile space following trends and needs.